Brand Resources
MLSpec Brand Assets
Everything you need to represent MLSpec professionally — download individually or as complete packages.
Brand Guidelines
MLSpec stands for Smarter Specifications. Better Solutions. We connect facility owners with proven performance products for safety, efficiency, ROI, and zero downtime.
✓ Do
- Use the logo on clean, uncluttered backgrounds
- Maintain clear space equal to the height of the cube mark
- Use approved color variations only
- Reference the brand as "MLSpec" (capital M, L, S)
✗ Don't
- Stretch, rotate, or distort the logo
- Change logo colors outside the approved palette
- Place on busy backgrounds without an overlay
- Use low-resolution logo files for print
Logo Assets
Select a variation, preview it, then download in SVG vector format. All files are production-ready.
Full Color
Primary logo on light backgrounds
File: MLSpec_Logo_FullColor.png • SVG vector
Color Palette
Official brand colors with values for every medium. Click to copy.
#0E7490
RGB: 14, 116, 144
CMYK: 90, 19, 0, 44
Primary buttons, links, accents
#2A9D8F
RGB: 42, 157, 143
CMYK: 73, 0, 9, 38
Gradients, highlights
#1A2D4A
RGB: 26, 45, 74
CMYK: 65, 39, 0, 71
Headlines, dark backgrounds
#D4A017
RGB: 212, 160, 23
CMYK: 0, 25, 89, 17
Accent badges, warnings
#F7F8FA
RGB: 247, 248, 250
CMYK: 1, 1, 0, 2
Page backgrounds
#1C2B3A
RGB: 28, 43, 58
CMYK: 52, 26, 0, 77
Body text
#6B7A8D
RGB: 107, 122, 141
CMYK: 24, 13, 0, 45
Secondary text, captions
#DDE2E8
RGB: 221, 226, 232
CMYK: 5, 3, 0, 9
Borders, dividers
Typography
A refined serif + sans-serif pairing for warmth and clarity.
Display / Headlines
Lora
Aa Bb Cc 0123
Used for headings, hero titles, section headers. Weights: SemiBold (600), Bold (700).
Color: #1A2D4A (Navy Deep)
Body / UI
Inter
Aa Bb Cc 0123
Body copy, buttons, navigation. Regular (400) body, Medium (500) logo wordmark, SemiBold (600) emphasis.
Color: #1C2B3A (Foreground)
Icon Pack
29 facility-themed icons in SVG format. Click any icon to download.
Social Media Templates
Ready-to-use templates for LinkedIn, X/Twitter, and Instagram. Inter + Lora typography, on-brand.
LinkedIn Cover
1584 × 396 • SVG
LinkedIn Post
1200 × 627 • SVG
X / Twitter Header
1500 × 500 • SVG
X / Twitter Post
1200 × 675 • SVG
Instagram Post
1080 × 1080 • SVG
Instagram Story
1080 × 1920 • SVG
Additional Assets
Templates, signatures, and presentation materials — all production-ready.
Email Signature
HTML template with MLSpec logo, teal accents, and contact placeholders.
Format: HTML
Presentation Deck
10-slide branded PPTX with solutions, ROI stats, and CTAs.
Format: PPTX
Brand Guidelines PDF
Complete guide: logo usage, colors, typography, dos and don'ts.
Format: PDF
Complete Brand Kit
One ZIP with every logo variation (SVG), brand guidelines PDF, typography guide, color palette files, 29 icons, social templates, email signature, and presentation deck.
48 files • Organized in folders